Harlow, your team of AI assistants for real estate, no handholding
The team of assistants you'd hire if you had time to train them. Harlow works your marketing and follow-up every day, no handholding.
The real problem
You don't need more software.
You need more hands.
So you get help, and now you're setting it up, writing the checklist, fixing what came back wrong, and chasing the follow-up that slipped. Help that needs this much handholding is just another job. Harlow is a team that already knows real estate: it reads your pipeline, your inbox, and your calendar, and hands you finished work in your voice every morning. No onboarding, no micromanaging, you just approve.
Your AI team
Meet your team of AI agents.
Four specialists who already know real estate, each with a name, a job, and a Slack handle. They work your FUB, inbox, and calendar overnight and hand you finished drafts every morning. Need something now? Just @mention them.
Reads your whole database overnight, new leads and past clients alike. Drafts the nudge before a hot lead goes cold, escalates anyone left unanswered, and never misses a birthday or home anniversary. Every relationship stays warm while you sleep.
Triages every inbox, lead, offer, deadline, and buries the noise. The emails that are actually a commission rise to the top, reply already drafted in your voice. Nothing sends without you.
Walks every client from first showing to keys in hand. Briefs you before each appointment, budget, must-haves, what they passed on, then tracks every date on every deal and drafts the check-in before each milestone. Nobody feels dropped in the silent stretches where deals fall apart.
Watches the numbers in every ZIP you serve, days on market, price moves, inventory, and turns them into a weekly brief, a ranked SEO blog post, and a newsletter. All in your voice, waiting to publish Monday at 6am.
See it work
Just @mention a teammate.
Your team lives in Slack. Every morning they post a briefing on their own, then you can ask back: Maya who's gone quiet, Sage what the market's doing, Theo what's in your inbox. They reply with the work already drafted in your voice. You tap approve. Try one on the right.
🌅 Good morning, here's the night shift
A few things need a look today, about 8 minutes total, a hot buyer going quiet, the Winter Park market brief, a relocation lead in your inbox, your 2pm showing, and Maple St. inspection prep.
Ask any of us for the details, @maya @sage @theo, or pick one on the right.
Templates vs. Harlow
A template pack makes you look like every other agent.
Content calendars and Canva drops hand the same posts to tens of thousands of agents, including the ones in your market. Your buyers have already scrolled past them this week. Harlow writes original content from your listings, your numbers, and your voice. None of it exists anywhere else.
A folder of templates is a head start. Harlow is the marketer who fills it in, in your voice, with your market, while you show houses.
Your voice, captured
AI can copy your style.
Only you have the judgment.
A scrape can learn how you sound. It can't learn why you talk a seller out of overpricing, or how you calm a nervous first-time buyer. So your Voice Profile is built from three sources you own, your content, your answers, and a loop that keeps it current, and never from your CRM or client data.
Your style, read from what you've already published
Harlow reads your Instagram, Facebook, website, and video captions to learn how you actually write, your phrases, your rhythm, the words you'd never use.
Captures: tone, vocabulary, cadence
Your judgment, in the answers only you can give
A short guided interview asks the questions a scrape never could, your take on overpricing, the story you tell nervous first-timers, how you read a room. This is the expertise AI can't invent.
Captures: judgment, point of view, EQ
Kept sharp as you grow, on its own
Your Voice Profile updates as you post new content and answer a sharp question or two over time. It gets more like you every month, and it's never built from your CRM or client data.
Captures: how your voice evolves
The Oakfield kitchen catches the 7am light just right ☀️ Four beds, a backyard built for Sunday, and a street where neighbors still wave. $642k in Winter Garden, comment “TOUR” for the walkthrough.
The same profile powers every caption, blog, newsletter, and reply your team drafts, so all of it sounds like you, not a chatbot.
Set it once in about 15 minutes, then top it up a question at a time. Your voice stays yours, portable, never tangled up in a CRM you might leave.
Four steps. Zero new dashboards.
From content to follow-up, Harlow runs it. You stay top-of-mind without working a 12th hour.
- 01
Hand over your voice
Harlow reads your socials and site to learn your style, then asks the questions only you can answer, your take, your stories, how you read a room. Style plus judgment, not a chatbot.
- 02
Create in seconds
Drop in a listing or a topic and Harlow writes the captions, posts, and emails for you, all in your voice.
- 03
Connect your pipeline
Link Follow Up Boss, Gmail, and your calendar so Harlow can work your leads with real context, not guesses.
- 04
Approve and go
Content and follow-ups arrive drafted. You review, tap approve, and get back to selling, while your Voice Profile keeps sharpening on its own in the background.
Pricing
One plan. The whole night shift.
No tiers to compare, no half-products. Harlow runs your marketing and your follow-up, you wake up and approve.
Harlow
A team of AI assistants that needs no handholding.
per month · cancel anytime
- Monday 6am: a market brief, SEO/AEO blog post & newsletter, written in your voice, for every ZIP you serve
- Nothing to generate: you wake up to finished content, ready to approve & publish
- Maya (CRM Manager): reads FUB, escalates unanswered leads, drafts outreach, never misses a birthday or anniversary
- Theo (Inbox): flags the emails that matter, drafts replies (never sends)
- Nora (Client Coordinator): briefs every showing and drafts the check-in at each deal milestone
- Sage (Market Intel & SEO): weekly market brief, ranked blog post & newsletter
- One 7am briefing: every action pre-drafted in your voice. You just approve.
- Call any teammate by name (@maya, @sage, @theo, @nora) right in Slack
Start with the weekly content, connect your pipeline for the agents whenever you're ready.
Request access to Harlow
We onboard realtors one at a time so every account is set up right. Tell us a little about you and we'll send an invite.
Questions
The honest answers.
A VA needs hiring, onboarding, a written checklist for every task, and someone to catch what they got wrong, that someone is you. Harlow already knows real estate. It reads your pipeline, inbox, and calendar and hands you finished work in your voice every morning. No interviews, no training, no time-zone lag, and nothing goes out until you approve it.
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